Back in September, Fuller Smith & Turner P.L.C. (Fuller’s), London’s traditional family brewer, and Seafarers UK joined forces to create Gales Seafarers Ale as part of its Autumn Beer Festival.
During the course of the festival, 78,336 pints of the ale were sold in Fuller’s pubs throughout the UK along with several independent pubs, making the beer a huge success.
For every pint sold, 5p has been donated to Seafarers UK with a total of £3,916.80 being raised for the charity during the Beer Festival.
On Friday, January 18th 2008, John Roberts, managing director of the Fuller’s Beer Company, presented a cheque to Seafarers UK Chairman, Surgeon Vice-Admiral Ian Jenkins, for the total sum raised for Seafarers UK.
The presentation took place in the Hock Cellar at Fuller’s Griffin Brewery in Chiswick, West London.
Surgeon Vice-Admiral Ian Jenkins said, “We are extremely pleased that Fullers Brewery has chose to create this ale for Seafarers UK and are delighted by the huge success it has had, not only raising money for but also the profile of Seafarers UK”
"As an island nation, we depend on seafarers for our defence, food and consumer goods. Many elderly, injured and homeless seafarers, and their families and widows, now rely on charitable help. By buying a pint of Seafarers Ale, consumers have been personally contributing towards helping those in need”
John Roberts, managing director of the Fuller's Beer Company, said, “Gales Seafarers Ale is a fantastic beer, brewed to an old recipe from the Gales brewing book and we’ve been delighted with the success of the ale and the money it has raised for such a worthwhile charity; we hope to carry on the tradition of supporting our nation's seafarers long into the future. “